The Customer Choice Awards

The Chain Reaction Cycles Customer Choice Awards represents the largest field test of the best cycling equipment ever conducted. Through thousands of five-star rankings and shining reviews, our customers have told us which of our products have proven themselves in the real world.

We’ve scoured the comments and feedback and chosen only the elite kit loved by our customers – with the very best qualifying for our first ever Customer Choice Awards.

Chosen by riders like you and tested on varying terrains and conditions throughout the world, the award winners represent the very best in cycling engineering, real-world performance, and durability.

Shimano Ultegra R8000 Groupset
Shimano XT M8000 Disc Brake
Shimano Ultegra R8000 Carbon SPD-SL Pedals
Nukeproof Horizon Carbon Riser Bar
Vitus Nucleus 275 VR Mountain Bike 2019
Vitus 20 Kids Bike
Wahoo KICKR Core Smart Turbo Trainer 2018
Maxxis Minion DHF MTB Tyre – Dual Ply
Vittoria Rubino Pro G+ Road Tyre
Campagnolo Zonda C17 Road Clincher Wheelset
Stans No Tubes Flow S1 MTB Wheelset
Chain Reaction Cycles Pro Bike Bag
100% Racecraft Goggle – Mirror
Wahoo ELEMNT Bolt
Oakley Jawbreaker Sunglasses
Castelli Velocissimo IV Bib Shorts
Five Ten Freerider MTB Shoes
IXS Flow Evo Knee Guard 2018
dhb Merino Short Sleeve Base Layer
HIGH5 Zero (8 Pack)
Endura Hummvee II Shorts – with Liner
Selle Italia Diva Gelflow
Vitus Zenium CR Carbon Disc Road Bike
Vitus Razor VR Disc
Nukeproof Scout 275 Race
Nukeproof Horizon Sam Hill Flat Pedals
Selle Italia SLR Superflow
Vitus E-Sommet VR
X Tools Wrench Set
Shimano XT M8000 1×11 Drivetrain Groupset
Castelli Gabba 3 Jersey
RockShox Revelation RC Forks
Kask Rapido Road Helmet
Giro Empire SLX Shoes
Shimano M520 Clipless SPD MTB Pedals
IXS Trail EVO Helmet 2018